CHAPTER 5
1. “But artistic activism is not only
aimed at people's hearts, it also aims at their minds.” pg 171
This quote
emphasizes the impact of artistic activism by knowing the power to resonate
with people. Artistic activism goes beyond from emotional appeal, it seeks to
produce thought and challenge it. By addressing the emotional and the intellectual
aspect of it, it becomes a tool for a change and to encourage a deep understanding
of any social issue.
2. “Storytelling tactics are powerful
and effective tools for artistic activists, but we need to go further. if we
really want to bring about revolutions in thinking and being we need to disrupt
the stories people already have and help to write new ones.” pg 194
Storytelling
is a tool for artistic activists and the true power lies within the narration in
order to usher the thought in existence, we have to disrupt the existing
narratives in order to shape people’s point of view.
3.
"If
we can just get the facts out to people, they will understand, be as outraged
as we are, and, naturally, do something”. Pg. 172)
It highlights the communication of any
activism campaigns that reflects ideas by exposing people of any information
that can lead to a positive change and sets a barrier to action that it can
sometimes lead to a lack of awareness to understand the situation.
CHAPTER 6
1.
we can learn the most from a type of marketing
called social marketing. its function is not to sell products, but to change
social behaviors in often positive ways, promoting initiatives like public
health. pg 212
Social
marketing stands out as a unique teacher within the marketing realm and by
promoting any initiatives like public health it demonstrates the influential
roles of marketing that can play by fostering a positive societal change.
2. the reasoning is both moral and
strategic: if we want to change society, we really do need to reach everyone.
But let's be realistic, this is logistically impossible. trying to reach
everyone is neither an efficient use of resources nor would it be effective.
pg235
A call to
reach everyone for any change can be both a moral imperative and a strategic consideration
but however, pragmatism cannot be ignored because attempting to reach every
person it may prove to be inefficient by demanding resources that could be
better assigned.
3.
“A common mistake is seeking to define the audience solely in terms of
exclusion, where one person’s inclusion entails the cruel rejection of
another”. Pg. 235
This suggests by defining an audience just
solely on exclusionary terms it leads to a narrow perspective.
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